The Board of Control of Cricket in India (BCCI), widely known as the world’s richest cricketing board, is without a title sponsor dream11 in IPL 2021.
The contract with dream11 sports fantasy platform came to an end last December 31, 2020, and the possibility of renewal of the deal are close to none.
Notably, neither IPL’s official website, social media handles nor press releases carry the Dream11 logo anymore. Ahead of IPL 2021, the BCCI have a huge crisis on their hands to get a title sponsor on board for the lucrative tournament.
According to an Insidesport report, a BCCI official said that a new tender for the IPL 2021 sponsors is the only available option for the board. An official added that the Dream11 IPL deal was almost half and they can’t continue with the same. He further said that going back with VIVO is highly unlikely as well with the current situation and opined that the final decision on the new tender and title sponsor will be taken soon.
The VIVO IPL deal didn’t push through due to the anti-China sentiment across the country after the India-China standoff event at the Galwan Valley, wherein 20 Indian soldiers were martyred in June.
The aftermath of the deal then came Dream11 onboard where they shelled ₹222 crore to be the title sponsors for the IPL 2020, almost half of the original deal.
During the deal, Dream11 dropped a demand that it should be automatically given the rights for the next two years if VIVO pulls out in 2021 and 2022 editions as well.
Dream11 offered to pay ₹240 crore each for IPL 2021 and IPL 2022 if VIVO opts out. However, BCCI denied the negotiations, thus signing Dream11 for just one year.
With only three weeks left before the IPL 2021 auction, it will be interesting to see if or not the BCCI is able to get a title sponsor on board. As of now, the board has three options – renegotiate the Deal with Dream11, go back to VIVO, or release a new tender.
The board will likely do whatever it takes in landing a new sponsor before the IPL 2021 auction as it is a televised event where the title sponsor gets huge mileage. However, as things stand, it is likely that the IPL 2021 auction will go ahead without a title sponsor.